I'm a senior-level team-builder with 20+ years of business strategy and product/marketing development experience and a lifelong passion for mobility and consumer products.

I've had the opportunity to grow a wide variety of organizations, from a German manufacturing small business and an automotive startup to major consumer brands like Cars.com and Consumer Reports.

Having led multiple product/product marketing teams to develop innovative and award-winning digital media experiences in the consumer products and automotive industries, I've helped teams generate consistent growth in conversion, revenue, and satisfaction/net promoter score. In my most recent role, I consulted with manufacturers and licensed data insights to help prioritize product development, design, and quality initiatives.

Areas of specialization and experience include:

  • Digital Strategy & Transformation

  • Marketing & Advertising Operations, Yield Management

  • Go-to-Market & Communications

  • Disruptive Strategy & Jobs-To-Be-Done Framework

  • Business & Revenue Model Development

  • Automotive/Consumer Products Reliability, Satisfaction & Testing

  • Automotive Retail Operations & Trending

  • Market Research, Survey, Wisdom of Crowds

  • Artificial Intelligence, Machine Learning, & Strategic Data Analytics

  • Agile, Scrum, & DevOps Methodology

  • P&L Responsibility, Led Teams of 30+

In North America we drive nearly 3 trillion miles a year (over 14k per person on average). We ought to make them as enjoyable, safe, and efficient as possible.

Sample Work