Professional Experience

Consumer Reports • Yonkers, NY

Senior Director, Client Engagement | Sep 2020 – Sep 2022

Designed strategy and engagement program to introduce new data licensing (B2B) business model & products

• Fine-tuned GTM approach and communications via industry events, webinars, demos, in-person client visits

• Established program with +20%, +50% YoY revenue increases, 90% renewal and incremental $10M within 5 years - Co-developed features, roadmap, web portal, and Tableau deliverables with cross-functional teams

• Road-tested and evaluated all automotive makes/models for comparison, data validation, and consulting with OEMs

Senior Director/Director, Products | Oct 2015 - Sep 2020

Led digital team of 3 Directors and 10 Associate Directors/Senior Product Managers across:

• Automotive, Electronics, Appliances, Home & Garden, Babies & Kids, Money, and Health categories generating $120M annual revenue

• Achieved record results in traffic +50%, conversion +3%, revenue/member +20%, shopping revenue +185% ($9M) - Adopted membership business model (6M+ members) & features, new ecommerce platform, personalization engine

• Launched site-wide redesign & rebranding campaign, implemented new publishing formats, responsive design

• Webby Award winner for 3 consecutive years

In this role I was also selected by the leadership team/Board of Directors to direct several enterprise-wide projects, including business cases and analyses for corporate strategy in AI/machine learning, data insights strategy, telematics, and sustainability.

Associate Director – Autos | Oct 2014 - Oct 2015

Acted as head of digital automotive strategy setting digital product and feature roadmap

• Assessed competitive landscape and identified vendors/partnership/business development opportunities

• Accelerated revenue growth, increased customer satisfaction, optimized against key metrics

• Managed relationships with Cars.com, TrueCar, ZappyRides, CarFax, UnHaggle.com, Chrome

• Collaborated with Design, User Research, and Marketing to optimize experience and positioning strategies

Beyond these responsibilities, I was recruited to help transition CR from a waterfall product development methodology to Agile/Scrum.

Cars.com • Chicago, IL

Senior Director, Products | Nov 2012 - Aug 2014

• Responsible for the output of 11 direct reports and matrix group of 65 people across multiple Agile product/product marketing teams contributing to more than $500M in annual revenue

• Managed teams that included Research, Inventory (Classifieds), Mobile, Service & Telematics, Sell & Trade

• Partner with Marketing & Development teams on product positioning, introduction, and communication strategies

My greatest professional achievement is fostering teamwork and developing my direct reports - members of my team won the Classified Ventures Personal Achievement or Employee of the Year Award for five consecutive years, with several people moving into senior, director, and principal roles.

Senior Director/Director, National Advertising Solutions | Jul 2010 - Nov 2012

• Responsible for team of 30 within six functional areas of digital media products

• Created National Advertising Solutions (Display & Sponsorships) with manufacturers and agency partners

• Generated +128% increase in Tier 1 and 2 revenues from $36M to $82M

• Managed and optimized Revenue & Ad Operations team, led data and retargeting efforts

Product Manager, New Product Development | Jul 2007 - Jul 2010

• Supervised strategy, design, and development of new advertising, inventory, and promotional products servicing tiers 1, 2, 3, as well as non-automotive advertisers, agencies, and clients