Sample Work:

Autos Channel

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Strategy

  • Redesign Cars channel to optimize for KPIs (revenue, conversion, satisfaction, time spent)

  • Target new users and expand reach

Execution

  • Reimagined New Car experience (partnership with TrueCar)

  • Car Chooser experience with dedicated EV & incentives features

  • Ownership content / tools including MyCR (partnership with RepairPal.com)